The Venture Edge

I just read an article in the local newspaper about a pair of entrepreneurs who have tried just about everything they could think of to fund their young business: Fiji Yogurt, a frozen yogurt franchise with four company-owned stores and one new franchisee. While the traditional sources of capital were tried -- and offered limited results -- twin brothers Cory and Kyle Miholich stumbled on a non-traditional source of funding for their business that was actually pretty effective: The Wheel of Fortune television game show. While the business partners can't yet reveal exactly how much money they made for their business because the show hasn't yet aired, according to Kyle, "We had a chance to win a million dollars, which we blew. Actually, my brother blew it on the first puzzle. But we were able to walk away with a decent chunk of change.”