The Venture Edge

As someone who sees dozens of new businesses in the conception stage each week, I’m struck by how many never address the risk inherent in relying on a dominant player’s platform for the heart of their business.  I’m speaking specifically of Google and Facebook.  Whether you’re relying on Google search for customer acquisition or AdWords for revenue, or on Facebook for customer acquisition and marketing, you have put your business at the mercy of the competitive whims of these companies, most often without a backup plan.