The Venture Edge

I think the current outrage directed against U.S.-based clothing manufacturer Ralph Lauren is pretty interesting. If you're not familiar with the story, here's a quick summary. On July 27, the U.S. Olympic team will march in the opening ceremony of the 2012 Summer Olympic Games in London -- in uniforms manufactured in China. When word recently hit the media about this turn of events, members of Congress erupted -- roundly chastizing Ralph Lauren for outsourcing more jobs to China, and the U.S. Olympic Committee for allowing our athletes to wear uniforms made outside the United States. Typical was Senate Majority Leader Harry Reid's comment that the Olympic Committee should “burn them and start all over again.” 

 I just finished the semester at USC and for one of my graduate courses, Technology Commercialization, the students, who come from science, engineering, fine arts, psychology, and business have to write a reflection paper of about 4,500 words on the insights they gained and novel connections they made across all the various activities and requirements of the course. This is always an eye-opening experience for me because I learned long ago that students are frequently learning things you never thought you were teaching!

Wow!  This time I really have to disagree with Peter in hisrecent post where he asserted that if Google leaves China it will be to protect its shareholders and the integrity of its data, not because of principles and business ethics.  Protecting your online business from hackers is something that every business must do no matter where in the world they operate.  China does not have a monopoly on hackers.  But, Google's mission is to make the world's information "universally accessible and useful," and its corporate motto is "Don't be evil."  That goes to the heart of the problem in China.

While I too hope that Google stands firmly on its principles (see Kathy's 1/13/10 post: Google and China: a study in integrity and business ethics), I'm not so sure that Google's threatened pull out from China has much to doat all about ethics or about standing on principles. Actually, I think it IS all about protecting their shareholders' investments in the company.

I don't know about you, but I am watching closely to see how Google ultimately deals with the recent problem it's had in China.  You would have to be in a coma not to have seen the news about what Google founders Larry Page and Sergey Brin have called a "highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property."  They are now looking at potentially leaving China because they no longer want to remain silent about these attacks and they no longer want to censor their search engine in China, something that has been required of them since 2006

Okay. Let's say you're an entrepreneur who's looking for the NEXT BIG THING -- where will you focus your time, money, and energy? Consider following the lead of Chinese business, which is going green in a very big way. You see, regardless of whether or not you believe in global warming -- much less the reasons that it may or may not actually exist -- Chinese entrepreneurs have seen the future of business, and it's a very green future indeed.

For years people have moaned and groaned about the outsourcing of U.S. manufacturing capability to other countries, namely countries where the cost of labor is substantially cheaper.  Whether or not outsourcing is a good thing is really a moot point because it's now a fact of life.  I'm afraid that it won't be too long before we say the same thing about innovation.  The fact is that an amazing number of corporate research laboratories are being opened in China.