The Venture Edge

I was recently crusing the Inc.com website when I ran across an interesting article that I thought was worth sharing. The article -- The $4 Million Complaint Call -- was written by Ron Burley, founder of Broadcast Software International, a technology startup. Ron's company specializes in the development of digital audio and automation software for broadcast radio stations. Four years after founding his company, he had grown it to 16 employees with a customer base spread across 40 countries around the globe. However, Broadcast Software was at a crossroads in its life -- Ron could no longer afford to fund the company's growth by himself, and it desperately needed an infusion of outside capital. Unfortunately, investment in technology companies had dried up, and there was no outside capital to be found anywhere. If something didn't change, and soon, the company would likely collapse.