The Venture Edge

So, if you happened to read my most recent post, you are probably aware that this past weekend I returned from a 10-day business trip to the Philippines. While I was blown away by the extent of entrepreneurship in this country, there was one more thing that made a huge impression on me: the power of American brands, and the extent to which these (often gigantic) multinational companies tailored their offerings with great precision to appeal directly to their Philippine customers.