Musings at the intersection of business and life

Your founding team DNA could be your downfall

Starting a Business
May 11, 2010 by Kathleen Allen

 If there is one common theme among all the stories I've heard entrepreneurs tell about their ventures (and my own experiences as well), it's that you have to get the team right or you'll struggle--or worse--fail. I could talk all day about teams but I want to focus on a major issue that leads to big problems: an incomplete or mismatched team DNA.

My good friend and distinguished biomedical engineer Dr. Gerald Loeb once said that the quickest route to Chapter 11 [bankruptcy-reorganization] is 3 PhD engineers and a good idea. He was serious and he should know since he's in the throes of start-up with a new technology and a company he founded called Syntouch. What he quickly learned as he began to think about the company's business model and potential markets for the application of his technology, he realized that the team was not diversified in its experience and knowledge, and the business side of the house (did I mention they were starting a business) was not represented at all. He knew that had to bring on some business people or the company was going nowhere.  In the run-up to the dot com bust in 2000 people like Guy Kawasaki would proclaim that all you needed for success was three PhDs and a scalable idea - well, we all know how that turned out. Trouble is, some people still believe that's true.

 
Another part of the DNA issues is trust.  While it may seem logical to form your founding team with friends and family, the more important criteria should be are they bringing something valuable to the party and can I trust them to do what they say they will do? One of my ex-students went through countless challenges with his start-up because one of his key scientists stopped contributing to the team and started offering his consulting services to the very same biotech company that their start-up was looking to partner with.  Talk about conflict of interest!  If you sense you can't work with someone in the earliest of stages, get them off the team quickly before they cost you time, money, and maybe your business.
 
Make sure that your founding team is diverse in expertise and experience but in synch with you on the goals and values of the company you're founding. Next post I'll talk about another big issue with forming your founding team: money.

 

Related tags: Gerald Loeb, Guy Kawasaki, start-up, Syntouch

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