The INC. magazine website recently ran a feature by the title Start-up Secrets: Tips from America’s Coolest Young Entrepreneurs. Tips include such things as Stick with It ("Start-ups don’t die, they commit suicide. In other words, 90 percent of start-ups fail because the founders get bored, discouraged, or something else, and they move on to other things, not because of some catastrophe. No matter how dark it is today, things will always better tomorrow." — Justin Kan, Justin.TV), Exceed Expectations ("We knew we only had one shot at this, so there was nothing throughout our start-up that we didn’t purposely over-deliver on — from the way we pitched our distributors and investors to the way we rolled out in the market. If you always over-deliver, it is going to draw attention and you will likely be successful." — Jeff Avallon, IdeaPaint), and Do Your Homework ("Be really clear about the assumptions you’re making about the business you’re going into, and check those assumptions as quickly as you can — whether it’s building a prototype and testing it with people, or just talking to other people in the industry." — Can Sar, Apture). Check out the feature to view all the tips.
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