No Nonsense Commentary and Advice for Entrepreneurs

7 Powerful Ways to Create Buzz with Your Brand Name

By on December 18, 2014 in Business Smarts
7 Powerful Ways to Create Buzz with Your Brand Name

When it comes to creating brand names that really pack a punch, Alexandra Watkins has built a track record that’s hard to beat. Some of the particularly memorable names she has created (by way of her San Francisco-based firm, Eat My Words) include: Spoon Me (a frozen yogurt business), Eat My Dust (a janitorial service), Power Supply (paleo […]

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3 Ways to Ensure a Great 2015 for Your Business

By on December 18, 2014 in Starting a Business
3 Ways to Ensure a Great 2015 for Your Business

Business owners often find themselves in reflection at this time of year, assessing how much they accomplished—what went right, what didn’t go so well. If you have a retail business, the fourth quarter is your report card for the year, and you’re probably hoping that holiday sales will put you over the top with your […]

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YouTube: 2 Ways to Worry a Giant

By on December 8, 2014 in Business Smarts
YouTube: 2 Ways to Worry a Giant

Google’s YouTube platform is clearly the leader in streaming video services with more than one billion people per month visiting the site. Every minute  creators from all walks of life upload 100 hours of programming; and this year alone YouTube will enjoy a projected $3.4 billion in advertising revenue, according to EMarketer. So what’s the […]

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MIT $100K Accelerate Contest

By on December 4, 2014 in Starting a Business
MIT $100K Accelerate Contest

The good news? The MIT $100K Accelerate contest is designed to help you turn your business idea into reality. Teams will work on creating a demo of their idea over December and January, and the best demos will present at the ACCELERATE Finale Show to a crowd of hundreds. The bad news? The deadline to […]

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Social Networks No Longer a Free Lunch for Entrepreneurs

By on November 28, 2014 in Business Smarts
Social Networks No Longer a Free Lunch for Entrepreneurs

For some time now entrepreneurs have relied on social media as a cost effective channel for brand voice and to increase the visibility of their businesses. To no one’s surprise, Facebook comes in at the top of the list for more than 80 percent of small companies the Wall Street Journal reported this week. Chrisy […]

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Learn an Entrepreneurship Lesson or Two from the Girl Scouts

By on November 21, 2014 in Growing a Business

The annual Girl Scout Cookie campaign is a big business, generating sales of more than 200 million boxes of Thin Mints, Samoas, Do-Si-Dos, and other delights. That makes the Girl Scouts the No. 3 seller of cookies nationally. According to the organization’s leaders, selling those iconic cookies teaches girls five key entrepreneurial skills. Guess what? […]

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